The first fragrance to be inspired by the ocean, DAVIDOFF Cool Water is now leading the way to help protect the ocean. Today, you can too take action to help protect the ocean. It only takes one. Join us now.
'As individuals, we have more power to change the world than we think'
- Scott Eastwood
Even the smallest changes can make a big difference.
Here are some easy tips on what you and everyone can do to help protect our ocean.
Beach and river clean-ups are a hands-on way to prevent plastic pollution before it reaches the ocean. You can now participate in a DAVIDOFF Cool Water beach clean up in your local area organized in collaboration with National Geographic and a local organisation. You can also join a community team who hosts regular beach clean ups or organize your own.
Participate in 'The Plastic Challenge’, attempting to avoid single-use plastic for as long as you can. Go plastic-free for a day, a week, a month or longer. You can even host a ‘Plastic Challenge Event’!
There are dozens of petitions circling the internet targeting ocean pollutants, such as the proposed ban of plastic microbeads in the UK and plastic bags throughout the EU. Add your voice to their cause to help it get heard by elected officials.
There has been a 43% rise in the number of plastic bottles found on UK beaches since 2015. Deposit Return Systems have already successfully reduced the amount of littered drink containers in Australia, Germany and the US by introducing a deposit on single-use bottles and creating a financial incentive for reluctant recyclers. Write to your local MP showing your support for Deposit Return Systems.
Encourage friends and family to properly dispose of their plastic waste, and teach them creative ways to upcycle their plastic.
Since 2012, DAVIDOFF Cool Water has supported the National Geographic Society’s Pristine Seas expeditions with the Love The Ocean initiative. The mission of Pristine Seas is to find, survey and protect marine environments across the globe, with the goal of helping to protect 10% of the world’s oceans by 2020.
In the last 5 years DAVIDOFF Cool Water has supported 14 Pristine Seas expeditions, creating 5 marine protected areas totaling 1,713,518km2.
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With each bottle of DAVIDOFF Cool Water you buy, you help to protect 10,000 m² of ocean *
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