The first fragrance to be inspired by the ocean, DAVIDOFF Cool Water is now leading the way to help protect the ocean. Today, you can too take action to help protect the ocean. It only takes one. Join us now.

'As individuals, we have more power to change the world than we think'

- Scott Eastwood

Photo Credit: Enric Sala
Love the ocean film

August 16th, Bigbury-on-Sea, Devon

Get involved

Even the smallest changes can make a big difference.
Here are some easy tips on what you and everyone can do to help protect our ocean.

Help clean your local area

Beach and river clean-ups are a hands-on way to prevent plastic pollution before it reaches the ocean. You can now participate in a DAVIDOFF Cool Water beach clean up in your local area organized in collaboration with National Geographic and a local organisation. You can also join a community team who hosts regular beach clean ups or organize your own.

The Plastic Challenge

Participate in 'The Plastic Challenge’, attempting to avoid single-use plastic for as long as you can. Go plastic-free for a day, a week, a month or longer. You can even host a ‘Plastic Challenge Event’!

Sign a petition

There are dozens of petitions circling the internet targeting ocean pollutants, such as the proposed ban of plastic microbeads in the UK and plastic bags throughout the EU. Add your voice to their cause to help it get heard by elected officials.

Write to your local MP

There has been a 43% rise in the number of plastic bottles found on UK beaches since 2015. Deposit Return Systems have already successfully reduced the amount of littered drink containers in Australia, Germany and the US by introducing a deposit on single-use bottles and creating a financial incentive for reluctant recyclers. Write to your local MP showing your support for Deposit Return Systems.

Spread the word

Encourage friends and family to properly dispose of their plastic waste, and teach them creative ways to upcycle their plastic.

Protect the ocean everyday


Overfishing and unsustainable fishing methods are pushing global fish stocks to the point of collapse and destroying ocean seabeds and coral. Purchase only MSC certified seafood to help protect our marine environment and ensure seafood can be enjoyed for many years to come.

Photo Credit: Enric Sala


Pollution is not something we can ignore. Share the tips above with your family and friends, and if you ever see someone acting with disregard to the environment, try and steer them in the right direction so they too can help save the world’s ocean.

Photo Credit: Enric Sala


Recycling not only protects the ocean but also helps to reduce global pollution and preserve trees and other natural resources. Plus, when recycled correctly, litter can be used to create brand new things. Organise cleanups in your area, and recycle the litter you find.

Photo Credit: Enric Sala


Throwaway products like plastic water bottles and shopping bags often end up in the ocean, where they stay for generations and kill tens of thousands of marine animals every year! Carry a reusable water bottle, store food in non-disposable containers, bring your own reusable bag when shopping.

Photo Credit: Manu San Felix


Whether you enjoy diving, surfing, or sunbathing, always make sure to clean up after yourself at the end of a great day by the beach. Explore and appreciate the ocean without interfering with wildlife or removing rocks and coral. And encourage your friends and family to respect the marine environment and participate in local beach cleanups.

Photo Credit: Enric Sala

Since 2012, DAVIDOFF Cool Water has supported the National Geographic Society’s Pristine Seas expeditions with the Love The Ocean initiative. The mission of Pristine Seas is to find, survey and protect marine environments across the globe, with the goal of helping to protect 10% of the world’s oceans by 2020.

In the last 5 years DAVIDOFF Cool Water has supported 14 Pristine Seas expeditions, creating 5 marine protected areas totaling 1,713,518km2.

Click map to zoom in

  • Protected Areas
  • Completed Expeditions
To learn more click HERE

    With each bottle of DAVIDOFF Cool Water you buy, you help to protect 10,000 m² of ocean *


* The contribution represented by your purchase of this bottle of Cool Water supports our efforts to protect at least 10.000 M² (1.000.000 FT²) of Pristine Seas.